DNO Group aka OG Global presents itself as a multi sector company with over 30 years of combined experience. The group highlights work in real estate, food, beverage, entertainment, and gaming. It also references charitable efforts through affiliated foundations. The previous company leadership includes Dana Zilberstein, Co-founder and CEO, Ofri Shaysh, Co-founder, Meital Ashbel, VP Global Marketing, Andrew Rozenberg, VP of Business Development, June Shor, VP Israel, and Miri Kaufman, VP Hong Kong.
At first glance, the company appears established and confident. The branding feels structured. The messaging focuses on global partnerships and expansion. However, outside the official website, a very different conversation unfolds.
The Expansion Dream That Caught Attention
Several beauty founders say they were approached with ambitious global plans. According to these accounts, OG Global or OG Brands promised entry into markets like Hong Kong and India. Projected sales figures sounded impressive, sometimes reaching six figures in the first year.
Because the pitch included detailed contracts and timelines, some founders felt reassured. Still, the proposal required upfront payments described as setup or marketing costs.
Once payments were made, momentum reportedly slowed. Communication became inconsistent. In some cases, brand representatives changed multiple times. Eventually, a few founders say progress stopped entirely. As a result, frustration grew quickly.
When the Presentation Feels Convincing
Many Reddit discussions mention how professional everything looked. Zoom meetings felt organized. Industry terminology was used correctly. Contracts appeared thorough and structured.
For that reason, some founders say they did not suspect problems early on. A few even researched online and found little negative information at the time.
Over time though, doubts began to surface. Smaller purchase orders allegedly arrived first. Larger promises, however, did not follow. Because of this timing, some founders say it took nearly a year to recognize deeper issues.
The Upfront Payment Debate
One of the biggest concerns involves payment structure.
Traditionally, distributors purchase inventory from brands. In these discussions, founders questioned why they were asked to pay significant fees before receiving confirmed large orders.
In fact, several business owners say that request alone made them walk away. Others continued, hoping the investment would lead to international growth. When expected purchase orders did not materialize, those founders began to reconsider the model.
Communication Breakdowns
Another repeated theme involves slow or disappearing communication.
Emails reportedly went unanswered. Calls were postponed. Some founders describe email addresses eventually bouncing back. Others say company names shifted from DNO Group to OG Brands Global & OG Global Imports.
Because communication faded gradually, many founders say they felt confused rather than immediately alarmed. Only after months of limited progress did concerns intensify.
Not Every Story Is Negative
Interestingly, at least one founder shared a different outcome.
This business owner claims they paid only regulatory costs. Within five months, they reportedly secured licenses and shipped two purchase orders. According to this account, marketing support was provided and the partnership felt legitimate.
That contrast makes the situation more complex. While many stories raise concerns, one experience suggests a functioning relationship.
Why So Many Founders Are Speaking Up
Reddit threads continue to grow because new founders say they are still being approached.
Instead of brands chasing distributors, some claim DNO Group initiates contact. The proposals sound confident and fast moving. As a result, curiosity spreads quickly among smaller beauty brands looking to expand.
Because multiple founders describe similar patterns, discussions keep resurfacing online.
The Bigger Question
DNO Group presents a structured corporate image backed by years of experience. At the same time, Reddit conversations highlight serious allegations about upfront fees and unfulfilled expansion promises.
So where does the truth sit? Some founders feel misled. One claims satisfaction. Others avoided involvement after spotting red flags early.
Ultimately, every business owner must decide after conducting independent verification. Speak directly to active partners. Confirm retail placements. Review contracts carefully. Ask detailed questions about payment terms.
Public discussions offer mixed signals rather than clear answers.
That uncertainty is exactly why the conversation around DNO Group continues.
Source:
- https://www.reddit.com/r/Scams/comments/1guvg1m/dno_groupog_brands_is_a_scam/
- https://www.reddit.com/r/Scams/comments/1oq80yv/warning_to_beauty_and_skincare_brand_owners_og/
- https://www.reddit.com/r/ReviewForum/comments/1qgxult/og_global_import_scam_or_legit/
- https://www.reddit.com/r/Review/comments/1r4j95e/og_global_import_worth_it_for_brand_expansion/
- https://www.reddit.com/r/Scams/comments/1oq80yv/warning_to_beauty_and_skincare_brand_owners_og/
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